HI Richard,
Car dealers are a funny breed. Some could care less about performance cars - and others like to specialize in them.
No doubt a market driven issue, factored by the dealer's commitment to sell, sell, sell.
During this time frame, we can all remember the cliche "race on Sunday, sell on Monday". It did happen - and that's why the mfg's backed racing either openly or discretely as with the 409 cars.
The 409 was intro'd prior to the SS intro. So you can have a 409 in a non SS car.
I believe most of the drag cars were original 348 cars - and the dealer "sold them" the engine over the parts counter - unless GM provided to the well known names.
The '61 SS was one expensive Chevy - and no doubt that is what most likely caused the small sales numbers at first. Anyone buying a '61 SS was a serious Chevrolet enthusiast or really wanted the Corvette - but needed four seats.
One only has to look at the SS option list for the '62 to see that Chevrolet mgt was disappointed with the results of the '61 package. Remember the old GM marketing tool? Sell them a Chevy first, then as your became more successful you would move up to a Pontiac, then Olds, and of course we remember the Buick being referred to as the Doctor's car - and ultimately Caddy.
(geez, wonder if GM could learn today from their old marketing plan considering no one today in marketing is a "car guy" - they all came from various backgrounds - much to the demise of GM car sales)
Fran mentions the fact that if you "didn't want to shift" you were stuck with the 305hp version. I can't recall what the mix of stick to auto trans were in those days - but it must have been worthwhile - since even Oldsmobile offered a stick shift in their full size cars. Then factor in geography - most sticks are sold in the Mid west. (today, sticks account for less than 5% of the total sales of a model)
I agree with you that most guys ordering max HP engines could care less about wheelcovers and padded dashes - but the '61 SS required these to get the SS option.
I also agree with you that the majority of the SS' built in '61 were not of the high hp version - the larger percentage would have been the 305. What I am not certain of is "why"? Was it production driven - only so many engines to bolt under the hood? Was it buyer concern for a "new engine" - how reliable will it be? (remember when the '55 265 was intro'd? Quite a few buyers were afraid of it and its unproven reliability history.)
I enjoy this board due to its dedication of the 348-409 engines - that's why I frequently stop by. Chevytalk is also my favorite. I try to lend a hand when I can - but I really don't care for namecalling or trying to prove who has the most horsepower. That's not what this site is about - we all help each other.
LOL - can you imagine if this was a local club and we all got to hang out together a few times a month?? Now that would be really interesting!